The drinks will be distributed first in California, Texas, Arizona, New Mexico, Florida, and North Carolina in March, 2019. Considering the popularity of the Corona brand and its marketing muscle, there is a good chance Refresca will go over well with the drinking public and could easily move into the ranks of the top sellers.Ĭorona’s Refresca lineup weighs in at 4.5 percent alcohol by volume and each of the three flavors contains less than 200 calories per 12 oz. According to International Wine and Spirits, White Claw Hard Seltzer was one of the top sellers of the year in 2018, experiencing triple digit growth. Other popular options include Redd’s and Steel Reserve drinks. Smirnoff Spiked Sparkling Spritzers rank among the top sellers in this category. The trend is expected to continue into 2019 and beyond. According to the research firm International Wine and Spirits, this category advanced 6 percent in 2018. But flavored beverages and seltzers are on the rise and have witnessed sales increases. Beer sales overall have been in decline for a few years and the big name brands have been hit especially hard. The drinks are “for multi-cultural females and males who are looking for a premium spiked refresher that delivers a taste of the tropics,” she added.Ĭorona’s decision to launch into the flavored malt beverage market makes sense, given the rise in popularity of this market segment. “We know consumers are seeking an alternative malt beverage experience,” said Legan. Whether or not Corona Refrescas will be your summer beverage of choice remains to be decided, but expect to see more summer-inspired flavors heading your way, because we're just getting started.Coconut Lime: Alcohol by volume: 4.5% Calories: 191 Carbohydrates: 25.7g Fat: 0g Protein: 0.1gĪnn Legan, Corona’s Vice President of Brand Marketing, says the new drinks are intended to capitalize on the growing trend and changing consumer tastes.
I may be saying this as some of us are surrounded by four-foot snowbanks, but pretty soon a change is going to come. With Target inflatable pools already on offer and Pearsecco becoming a thing, there are definitely some summer vibes starting to float around and it's nice to be able to see the emerging products and have a little bit of summer hope.
Sugar in corona refresca full#
With storms still hitting all around the country and shelves still full of Easter candy, it's hard to imagine that summer is actually dawning any time soon - but summer will come, eventually. So it's probably no surprise that we're seeing big-name brands expanding into that market - though the internet is mixed on their initial responses to the Corona Refrescas, so we'll have to see if they take off. People want lighter, fruitier options, even when it comes to alcoholic drinks that can sometimes feel heavy or too sickly-sweet. And the cans, like most canned drinks that have preceded it in the last few years, are highly Instagrammable.Įver since the explosion that was LaCroix, lighter drinks options have been having a bit of a *moment*. They come in at a 12-ounce serving with 4.5 percent alcohol by volume and are sold in handy little cans, perfect for taking them on-the-go (though not drinking on-the-go, obviously). They're a type of "flavored malt beverage" and are aimed at giving non-beer drinkers a chance to enjoy the Corona flavors. What are Corona Refrescas? It took me a second to figure it out too, so don't worry. But now, in what feels like a bold choice, Corona is branching out in a way that makes you say, "Weird flex, but OK." Corona Refresca drinks are here and they seem to be dialing up that summer vibe. Its traditional bottle of a beer, probably with a lime wedge squeezed into the top of the bottle, has become a staple of summer drinking, especially for those who want to imagine a more exciting edge to their after-work happy hour. When you hear the word "Corona," you probably have some very clear images in your head. Food News Corona Refrescas Spiked Malt Drinks Say Hello to Summer Corona's Fruity Spiked Malt Refrescas Are the Perfect Poolside Drink by Chanel Vargas First Published: March 22.
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